We often speak about production, booking, agencies, but we also discover that this part of our sector, which has an important role in the management and creation of an event or tour, often remains in the background. We had the chance to speak to Andrea Pieroni, Managing Director of Live Nation Italia, the Italian promoter, part of the American company Live Nation Entertainment, the biggest and most structured company in the world with regards to the organization of live events and e-commerce, and which is made up of four leading companies of the market: Ticketmaster.com, Live Nation Concerts, Front Line Management Group and Live Nation Network.
